Role Responsibilities:

• Will be the Owner of the Client VOC of the campaign team

• Ensures that the P&L of the campaign team is maintained and optimized

• Has strong fundamentals in both marketplace advertising and D2C advertising

• Responsible for driving automation internally through Martech adoption/building with the objective of superior

delivery and optimized resourcing

• Responsible for building and grooming Campaign, SEO and Social Media Specialists internally - manage, mentor,

coach and bring in best practices to the working rhythms of employees with a sharp focus on setting and

achieving aggressive targets

• Own the knowledge creation of best practices, digital analytics and optimization across paid platforms

• Deep dive and identify the root cause of gaps in execution and KPI achievement & lead process streamlining as

required

• Map how organic, paid and social channels work synchronously for the customer as the internal marketing head

for the client

• Manage client escalations and delivery lapses with timely deep diving

• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Collaborates with internal/external teams to deliver critical initiatives

• Responsible for overseeing optimization efficiency of the team, creative team, and copy rollout, A/B testing of

campaigns aiding efficient campaign execution and achieving revenue and performance metrics.

• Understand requirements, implement, and oversee all aspects of mid-market & enterprise-targeted digital

campaigns.

• Measure and improve Operational goals/activities using data

• Plan and commit to SLAs & TATs by managing clients, resources