Job Description-Category Analyst

Roles & Responsibilities:

• Set monthly or quarterly team targets for conversion, focusing on optimizing product features, reviews, images for MP, and content, UX/UI for D2C.

• Help the client Improve Category SOV and SOS in marketplaces by optimizing product listings and leveraging advertising to boost visibility and reputation.

• Help the brand improve organic revenue on MP and D2C by providing SEO-related optimization suggestions tailored to marketplace and Google algorithms.

• Increase AOV in MP and D2C by implementing upselling and cross-selling strategies, offering volume discounts, and promoting bundled deals to encourage higher-value purchases.

• Assist clients in launching new products by conducting targeted market research, refining product development based on consumer insights.

• Implement effective demand planning by analysing last month and last year's trends, as well as upcoming events or festivals, to minimize the risk of out-of-stock situations.

• Analyse product stock across categories to prepare accurate regional stock forecasts and optimize utilization

• Check the customer delivery journey at every stage and suggest improvements to enhance the FBA and FBF percentages for the client.

• Check MP RTO retune and make changes 

• Check damage and size issue retune % and customer complaints and suggest to improve this %.

• Provide a comprehensive e-commerce/D2C strategy to achieve the monthly and yearly AOP or targeted revenue.

• Create different framework to improve the team efficiently and clarity of thoughts