Company Overview

TEJOO FASHIONS, under the name Lakhmi Chand Tejoo Mal, is a distinguished company in the Fashion, headquartered in Delhi. Established in 1965, the company has a prominent legacy of over fifty years in women’s ethnic fashion, known for producing quality garments at affordable prices. Renowned for Ladies Salwar Suits, it has expanded into Kurtis, Leggings, Sarees, and more, operating as a leading manufacturer, exporter, and multi-channel wholesaler.

Job Overview

We are seeking a Digital Marketing professional for a mid-level position at our Delhi headquarters. The ideal candidate will bring 4 to 6 years of relevant work experience and possess expertise in the women apparel/clothing domain. This is a full-time role focused on enhancing our digital presence and brand strategy within the Fashion.

Qualifications and Skills

• Proficient in digital marketing strategies, with a focus on women apparel/clothing business (Mandatory skill).
• Experienced in creating engaging and quality content writer to fashion retail audiences (Mandatory skill).
• Demonstrated expertise in SEO to improve our online visibility and search engine ranking.
• Skilled in social media management to enhance brand presence across platforms like Instagram and Facebook.
• Strong data analytics capabilities to interpret trends and craft data-driven marketing strategies.
• Hold an MBA in Marketing or Business Development, providing a solid foundation in market research.
• Proven ability to design and implement research-based brand strategies to strengthen our market position.
• Experience in B2B and B2C marketing environments, with specific impact on women's fashion trends.
• Handle Facebook,Instagram,Twitter & Youtube

Roles and Responsibilities

• Develop and execute comprehensive digital marketing campaigns to support business objectives and growth.
• Collaborate with the creative team to produce high-quality content and designs for online platforms.
• Analyze performance data and metrics to assess the effectiveness of marketing activities and identify improvements.
• Lead SEO initiatives to enhance the company's digital presence and facilitate consumer engagement.
• Manage social media channels by creating and curating content that aligns with brand values and audience interests.
• Identify and target key customer segments through strategic marketing tactics.
• Conduct competitive analyses to benchmark performance and improve market penetration strategies.
• The Digital Brand Manager is responsible for the total digital image that a brand and/or enterprise presents to the outside world. They develop, implement and managing branding and marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.