Key Responsibilities:

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• Develop and implement digital marketing campaigns (SEO, PPC, Social Media, Email Marketing).
• Manage Google Ads and paid advertising campaigns.
• Create and schedule content for social media platforms (Facebook, LinkedIn, Instagram, Twitter).
• Analyse marketing performance and create reports using Google Analytics, Facebook Insights, etc.
• Work on website optimization, CRO (Conversion Rate Optimization), and A/B testing.
• Coordinate with designers and content writers to create engaging content.
• Manage email marketing campaigns and lead nurturing strategies.
• Stay updated on digital marketing trends, tools, and best practices.
• Conduct keyword research to identify high-ranking search terms.
• Optimize website content, meta tags, URLs, and images for SEO.
• Perform on-page and off-page SEO techniques.
• Build backlinks through ethical link-building strategies.
• Stay updated with search engine algorithms and best practices.
• Perform competitor analysis to improve ranking strategies.
• Optimize website speed, mobile-friendliness, and technical SEO aspects.
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Skills Required:

• Strong knowledge of SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog).
• Basic knowledge of HTML, CSS, and website structure.
• Content optimization and keyword research skills.
• Understanding of Google’s ranking algorithms.
• Link-building strategies and SEO reporting.
• SEO, SEM, and content marketing expertise.
• Social media marketing and content creation skills.
• Email marketing and CRM knowledge (Mailchimp, HubSpot, etc.).
• Creativity and analytical thinking for campaign performance tracking.