Responsibilities:

1. Develop and implement effective SEO strategies to improve website visibility and ranking on search engine results pages (SERPs).
2. Conduct keyword research to identify relevant search terms and phrases.
3. Optimize website content, including website pages, blog posts, and metadata, for targeted keywords.
4. Analyze website traffic and user engagement metrics to assess the effectiveness of SEO strategies.
5. Monitor search engine algorithms and updates and adjust SEO strategies accordingly.
6. Collaborate with content creators, web developers, and other team members to ensure SEO best practices are implemented.
7. Perform technical SEO audits and provide recommendations for website optimization.
8. Stay up-to-date with industry trends and developments in SEO best practices.

Qualifications:

1. Proven experience in SEO, with a strong understanding of search engine algorithms and ranking factors.
2. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
3. Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
4. Strong communication and collaboration skills, with the ability to work effectively in a team environment.
5. Experience with website optimization techniques, including on-page optimization, technical SEO, and link building.
6. Familiarity with HTML, CSS, and JavaScript is a plus.
7. Bachelor's degree in marketing, communications, computer science, or a related field is preferred.