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Digital Marketing Manager

Ludhiana
Full-Time
Mid-Level: 4 to 6 years
Posted on Jul 19 2023

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About the Job

Skills

Marketing Campaigns
Content Creation
Digital Marketing,
facebook ads
Google Ads
Campaigns
Creative Content Creation

Position:  Digital Marketing Manager:

Location: Ludhiana


Duties:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
  • advertising  Maintaining our social media presence across all digital channels
  • Maintaining & managing Social Media Calendar
  • Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities:

  •  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Collaborate with agencies and other vendor partners

Requirements:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
  • Experience in setting up and optimizing Google Adwords campaigns

 

Past Experience: (3-4 Years)

Account management experience with a fast-paced digital marketing agency

 

About the company

Long term. Two words that define TCY. Pick up our business model, any function, any product, or for that matter anything that happens at TCY, chances are you’d find long term thinking behind it. Reason is simple. We choose & nurture people for long term. Rarely for their degrees, pedigree etc; rather for what they have done in the past, what their purpose of life is. LOTKA’s law always ...Show More

Company Size

201-500 Employees

Headquarter

Ludhiana

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