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Digital Marketing Manager

Digital Marketing Manager
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About the Job
Skills
Position: Digital Marketing Manager:
Location: Ludhiana
Duties:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
- advertising Maintaining our social media presence across all digital channels
- Maintaining & managing Social Media Calendar
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Collaborate with agencies and other vendor partners
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
- Experience in setting up and optimizing Google Adwords campaigns
Past Experience: (3-4 Years)
Account management experience with a fast-paced digital marketing agency
About the company
Company Size
201-500 Employees
Headquarter
Ludhiana
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