Company: TriColor Initiatives Pvt Ltd.

Location: Panchkula (Haryana)

About Us:

At TriColor Initiatives Pvt Ltd., we're a dynamic startup leading the way in providing innovative MuleSoft solutions and comprehensive IT services. We are dedicated to making the journey of digital transformation as smooth and accessible as possible for our clients. Our team is growing, and we're on the lookout for a skilled Digital Marketing Specialist who has a talent for B2B marketing and a strong understanding of the IT services industry, especially in relation to MuleSoft technologies.

Responsibilities:

• Drive the content strategy for our digital platforms, ensuring that all content is optimized for SEO and reflects our expertise in MuleSoft services.
• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, and other relevant B2B platforms.
• Collaborate with the sales team to create high-converting landing pages, email marketing campaigns, and targeted lead nurturing programs.
• Support the marketing team in organizing various projects from concept through execution.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Develop and create marketing materials, and social media posts, under the guidance of senior staff.
• Write and proofread marketing copy for both online and print campaigns.
• Produce clear and concise reports on marketing campaign results.
• Manage and update the company’s social media pages with engaging content.
• Organize and attend marketing activities or events to raise brand awareness.
• Collaborate with internal teams and vendors to execute promotional events and campaigns.
• Monitor competitors’ marketing activities.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• At least 3 years of experience in a marketing role in IT services.
• Strong desire to learn along with professional drive and a passion for marketing.
• Solid understanding of different marketing techniques for the IT services sector.
• Excellent verbal and written communication skills.
• Good understanding of the latest marketing trends and techniques.
• Excellent multitasking skills, Critical thinking, and problem-solving skills.
• Team player with a customer-oriented approach.