Job Overview

One of our client is seeking a Senior Digital Marketing Specialist to join their team in Ahmedabad. This is a full-time position ideal for an individual with experience in digital marketing, particularly in paid social media advertising and SEM. The ideal candidate will contribute significantly to client's marketing efforts, ensuring increased brand presence and lead generation.

Qualifications and Skills

• Extensive experience in paid social media advertising. (Mandatory skill).
• Proven expertise in digital marketing strategies and implementation (Mandatory skill).
• Strong skills in Search Engine Marketing (SEM) techniques and tools (Mandatory skill).
• Competency in using Google Ads to drive meaningful business results.
• Experience with social media marketing across various platforms including Facebook, Instagram and LinkedIn
• Solid understanding of Search Engine Optimization (SEO) best practices and its impact on content marketing.
• Ability to manage and optimize Facebook Marketing campaigns to achieve business objectives.
• Proficiency in creating and executing Instagram Marketing strategies to engage the target audience.

Roles and Responsibilities

• Develop, implement, and manage digital marketing campaigns that promote the company's products and services.
• Oversee paid social media advertising campaigns to ensure they align with business objectives.
• Analyze and monitor SEO, Google Ads, and SEM metrics to enhance online presence.
• Collaborate with marketing and design teams to create innovative content.
• Conduct market research to identify trends and insights for better campaign performance.
• Manage social media marketing efforts on platforms like Facebook and Instagram.
• Optimize marketing funnels to convert leads into customers effectively.
• Generate regular performance reports and provide actionable insights to improve strategies.