Team Management

• Manage a team of Sr., Mid Level & Junior copywriters

• Define Expectations, evaluate & increase team performance with daily, weekly and monthly meetings

• Inspiring and motivating the team through defined activities, and exercises for better team bonding.

• Review/Feedback in hiring processes, annual performance reviews, termination, & promotions.

• First point of contact for new briefs/new projects from the client services team.

• Ensuring that each and every team member follows the defined SOP for all projects assigned.

Project Management

• Complete ownership of brands assigned - Retainers, websites & Adhoc

• Develop & implement communication strategies, ensuring that the copy/content has been developed as per the brief.

• Reviewing and revising content for accuracy and quality, including spelling, grammar, punctuation and syntax

• Ensuring correct tone, voice, clarity, flow and structure of content as per each brand’s identity & positioning.

• Setting up deadlines in collaboration with the CS team, and meeting deadlines, consistently.

• Personally handling critical/high value projects.

Communication Strategies

• Leading the development of unique communication strategies through research and analysis for the projects or

projects, along with documentation of the research data.

• Creative Brief Generation based on the template provided by the agency.

Client & Team Liaisons

• Gathering documented briefs from the client or CS teams for particular projects or projects.

• Providing the brief to designated team members.

• Ensuring high client satisfaction index.

Pitches, Awards & Presentations Development

• Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.

• Development of presentations for research & analysis done for particular project or project objectives.

• Research & setting up opportunities for Awards.

Project Health Management, Reporting & Retention

• Overseeing the overall health of the project in terms of their copy/content strategies with

• Timely Deliverables

• Forecasted Results

• Review/Feedback & Implementation

• Weekly and monthly reporting with hods on multiple factors such as, but not limited to

• Review as per role task document

• Current & Upcoming deliverables & deadlines

• Completed deliverables

• Challenges, Missed Deadlines & Client feedback/complaints

Continuous Learning and Development

• Staying updated on industry trends, best practices, and emerging technologies in digital marketing

• Providing training and development opportunities for team members to enhance their skills and expertise