Performance Marketing Associate

Company: Success Gyan

Location: Chennai, India

Mode: Work from Office/On-site (only).

Notice Period: Immediate/15 Days or 1 Month

About Us:

Success Gyan is a leading personal development platform committed to empowering individuals to achieve their full potential. We organize and conduct a wide range of personal development events, both in-person and virtual, that inspire and transform thousands of lives. Our mission is to inspire 100 million, and make them a better version of themselves, and to make India the training capital of the world.

Key Responsibilities:

• Coordinate with performance marketing agencies.
• Serve as the primary point of contact between speakers (or clients/stakeholders) and the performance marketing agency.
• Ensure that both sides’ requirements are clearly communicated and fulfilled in a timely manner.
• Manage expectations and deliverables to ensure campaigns are aligned with business objectives.

Understand marketing funnels and improve performance:

• Develop a deep understanding of all our funnels/project.
• Propose innovative ad ideas and creative strategies to optimize the funnel’s performance and maximize revenue.

Track assets and manage resources:

• Continuously analyze the effectiveness of campaigns and suggest improvements.
• Keep an organized record of all marketing assets (creative materials, copy, Websites etc.).
• Ensure all assets are up-to-date and meet the required standards for campaign use.
• Work closely with the creative team to request, manage, and deliver assets on time.

Cross-team collaboration for campaign optimization:

• Communicate regularly with internal teams (Sales and project teams) to ensure alignment of marketing efforts.
• Collaborate with the design and content teams to ensure that ad creatives resonate with the target audience.
• Coordinate with data analysts to leverage insights for performance improvements.

Monitor performance metrics and budget tracking:

• Be proficient with numbers, including tracking key performance indicators (KPIs) such as ROI, CPA, CPL and conversion rates.
• Calculate and track ad spend down to the penny to ensure budget efficiency and optimize spending for maximum ROI.
• Provide regular reports and insights to stakeholders on campaign performance, highlighting areas for improvement.

Test, analyze, and innovate:

• Conduct A/B testing to compare different ad strategies, creatives, and formats.
• Use data-driven insights to suggest new approaches and identify opportunities for scaling successful campaigns.
• Stay up-to-date with industry trends and best practices to apply innovative ideas to campaigns.

Proofreading and approval of marketing materials:

• Review all marketing materials (ad copies, creatives, visuals, etc.) to ensure accuracy, brand consistency, and quality.
• Ensure that the tone and messaging of all content align with the overall marketing strategy and brand guidelines.
• Act as the final checkpoint to ensure all assets are error-free and adhere to agreed-upon standards before release.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Must be an assertive self-starter, analytical, and a collaborative contributor.
• Possess strong technical communication abilities.
• Proven experience working as an SEO Specialist or similar role, preferably in a digital marketing agency environment.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and team members.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

What We Offer:

• A dynamic and innovative work environment.
• A chance to attend these courses to learn and grow personally.
• Competitive compensation package.
• Opportunities for professional growth and development.
• The chance to be part of a team that is changing lives through personal development.

If you are ready to make a meaningful impact in the world of personal development through your work, we encourage you to apply. Join us in inspiring and transforming lives.

How to Apply:

Interested candidates, Kindly share your updated resume to bennat@successgyan.com

Note: This job description is intended to provide a general overview of the position and may not contain a comprehensive list of all responsibilities and qualifications.