Job Title: Lead Generation Specialist

Location: Nipania, Indore

Job Type: Full-Time

Experience: 1-2 years

Job Description

As a Lead Generation Specialist, you will play a key role in the growth of our business by identifying and qualifying potential leads. You will work closely with the marketing and sales teams to ensure a continuous pipeline of high-quality leads. If you are a proactive individual with a passion for digital marketing and lead generation, we would love to hear from you.

Key Responsibilities

• Lead Generation Strategy: Develop and implement effective lead generation strategies and campaigns to attract potential customers through various digital marketing channels.
• Content Marketing: Create and distribute engaging content, including blogs, whitepapers, infographics, and social media posts, to drive traffic and generate leads.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and convert them into customers.
• Social Media Marketing: Manage and grow social media accounts to engage with potential leads and drive traffic to the website.
• Data Analysis: Monitor and analyze campaign performance using tools like Google Analytics, and adjust strategies as needed to maximize results.
• Lead Nurturing: Develop and implement lead nurturing strategies to move leads through the sales funnel.
• CRM Management: Maintain and update the CRM system with accurate and up-to-date lead information.

Required Skills and Qualifications

• Experience: 1-2 years of experience in digital marketing, with a focus on lead generation.
• Digital Marketing Tools: Proficiency in tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, and CRM software.
• Content Creation: Strong writing and content creation skills.
• Analytical Skills: Ability to analyze data and make data-driven decisions.
• Communication: Excellent verbal and written communication skills.
• Team Player: Ability to work collaboratively with marketing and sales teams.
• Adaptability: Ability to adapt to new marketing trends and technologies quickly.