Role - TSE

Key Responsibilities

·        Drive Primary & Secondary Sales in the territory in line with the business objectives of the company

o   Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory

o   Secondary sales (Retail Distribution) - Increase the number of retail outlets, maintain a high service level, drive visibility of all categories of products, and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

·        Prepare market execution plan (day-wise MJP) & submit weekly reports

·        Provide ground-level inputs for promotions, local activations & demand forecasting exercise

·        Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & provide insights to the Area Sales Manager about the territory

·        Claim management - Ensuring timely submission of the stockiest claim along with supporting documents adhering to the company’s guidelines

·         Build capability of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training

·        Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery

· Coordination with the Finance team for pricing issues, accounts settlement, and claims management.

Desired Candidate Profile

·        Proven and deep knowledge of sales and distribution system

·        Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation, visibility creation, retail and wholesale trade mechanics, and evaluation of distribution health indicators

·        Knowledge of competitor mapping and benchmarking

·        People management skills to handle indirect sales force

Desired Experience Level & Qualification

·        A graduate / post-graduate with 2 – 8 years of prior work experience in a consumer goods sales environment in a frontline sales role