The Digital Marketing Specialist will be responsible for creating and executing inbound marketing strategies to drive website traffic, generate leads, and increase revenue for the company's SaaS  products. With 4+ years of experience in inbound marketing, the ideal candidate will have a proven track record of success in developing and implementing successful inbound marketing campaigns.

Key Responsibilities:

1. Develop and execute inbound marketing strategies to drive website traffic, generate leads, and increase revenue
2. Create and implement a content marketing strategy to attract and engage target audience
3. Utilize marketing automation tools and CRM systems to track and analyze campaign performance
4. Optimize website and landing pages for search engine optimization (SEO) and conversion rate optimization (CRO)
5. Collaborate with cross-functional teams including sales, product, and design to ensure the alignment of marketing efforts with business goals
6. Stay up-to-date with the latest industry trends and best practices in inbound marketing

Required Skills:

1. 4+ years of experience in inbound marketing
2. Seeking a candidate with a minimum of 3 years of team management experience, overseeing teams of at least 5-6 individuals.
3. Saas industry preferred
4. Strong understanding of inbound marketing methodologies, including SEO, content marketing, email marketing, and social media marketing
5. Experience with marketing automation tools such as HubSpot and CRM systems
6. Strong analytical skills and experience using web analytics tools to measure and report on campaign performance
7. Excellent written and verbal communication skills
8. Strong project management skills and the ability to manage multiple projects simultaneously
9. Experience with website design and optimization is a plus

The ideal candidate will be a self-starter with a passion for inbound marketing and a strong ability to think strategically. They must be able to work well in a team environment and have a strong attention to detail. If you're a creative problem solver and a data-driven marketer, we would love to hear from you.