Greetings from Synergy Resource Solutions (www.synergyresource.co.in), a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading client.

Client: A Leading D2C baby product brand was founded in 2014 in Ahmedabad, Gujarat. Company is having annual turnover of around 120 Crs & employee strength of 120 employees & they are providing international safety standard certified bay products by their e-commerce website & online market platforms like Amazon, Flipkart & other leading online & offline platforms. Their product range includes high-chairs, beddings, strollers, car seats, a nursery range, ride-on, grapple toys, a feeding range, and more. Witnessing the huge need for the baby care segment, the brand has introduced compact, lightweight 'Baby Feather Diaper' wipes and Diaper Bin this year. With a strong commitment to sustainability, recently the brand has launched an exclusive baby products range that includes baby cream, lotion, soap, shampoo, powder, and baby massage oil.

Job Title – Performance Marketing Specialist

Location – Ahmedabad

Experience - 5 to 7 years

Qualification - MBA

Salary - 45-55 K

Job Role & Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms to drive customer acquisition and revenue growth.
• Manage search (Google Ads, Bing), display, video, shopping, and retargeting campaigns.
• Work on campaign structures, ad copies, keyword strategies, and bidding approaches to maximize ROAS.
• Analyze campaign performance metrics and adjust strategies to optimize CPC, CPA, and ROAS.
• Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance.
• Monitor and manage large-scale budgets, ensuring efficient allocation across campaigns while meeting target KPIs.
• Develop detailed performance reports on campaign effectiveness, analyzing customer behavior, conversions, and ROI.
• Prepare and present detailed reports on campaign performance, and provide insights and actionable recommendations based on data analytics to improve campaigns continuously.
• Work closely with the SEO, content, design, and product teams to ensure campaign consistency and maximize synergies across paid and organic channels.
• Collaborate with the app team to ensure that campaigns align with user acquisition strategies for the app.
• Stay updated on industry trends, algorithm changes, and new ad formats/features across platforms.
• Test and experiment with new PPC strategies to stay ahead of the competition and drive innovation in the paid media landscape.

If interested, please share your cv with details of total experience, current salary, expected salary and notice period.