Greetings from Synergy Resource Solutions (www.synergyresource.co.in), a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading clients.

Client: A Leading D2C baby product brand was founded in 2014 in Ahmedabad, Gujarat. Company is having annual turnover of around 120 Crs & employee strength of 120 employees & they are providing international safety standard certified bay products by their e-commerce website & online market platforms like Amazon, Flipkart & other leading online & offline platforms. 

Job Title – Marketing Automation Specialist

Working days and timings - 9.30 am to 6.30 pm (2nd & 4th Saturdays off)

Location – Ahmedabad

Experience: - Minimum 4 years

Qualification - Any graduate, MBA

Key Responsibilities:

Marketing Automation Campaigns:

• Plan, design, and execute marketing automation programs across email, SMS, WhatsApp, push notifications, and other digital touchpoints.
• Manage end-to-end customer journey design for website and app, ensuring seamless and personalized interactions.

Data-Driven Strategy:

• Analyze customer data to identify behavior patterns and map personalized journey triggers across lifecycle stages to improve engagement, retention and customer LTV.
• Leverage segmentation and customer personas to drive targeted communication strategies.
• Conduct campaign performance analysis and A/B testing to optimize engagement, retention, and ROI.

 Technology Mastery:

• Develop, manage, and optimize workflows within marketing automation tools like CleverTap, MoEngage, or WebEngage (experience in at least one or similar is a must).
• Stay updated with emerging trends and best practices in marketing automation and analytics.

 Compliance & Reporting:

• Ensure compliance with local data protection laws where the company operates.
• Monitor, measure, and report on key performance indicators (KPIs), providing actionable insights to stakeholders.

Specifications  

• Hands-on experience with CleverTap, MoEngage, or WebEngage (experience in any one or other similar tool is mandatory).
• Strong understanding of marketing automation tools and campaign management.
• Analytical mindset with experience in data analysis and reporting.
• Basic knowledge of HTML for email and template edits.

 Benefits for their employees: -

• Mediclaim for employee along with spouse and child (upto 2)
• Personal accidental Insurance of employee
• No sandwich leave policy
• flexible working hours
• Performance Bonus to Best performers in every quarter
• Paid Maternal & Paternal leaves
• Yearly performance appraisal
• All perks and Leaves are given from the day of joining , no restrictions during probation period
• Fun employee engagement activities every month
• CSR activities done on monthly basis
• Employee Birthday and Work Anniversary Celebrations
• Employee friendly culture to encourage good work life balance

If your profile is matching with requirement & if you are interested for this job, please share your updated resume with details of your present salary, expectations & notice period