Company Overview

SW SOFTTECH is a Software Company focused on Digital Marketing Services, especially eCommerce Marketplaces such as Amazon, Walmart, ETSY, eBay, and Wayfair. With 11-50 employees, based in Mohali, it belongs to the Software Development industry. Website: www.swsofttech.com.

Job Overview

Pay Per Click (PPC) role at SW SOFTTECH, Mohali. Full-Time employment for a Junior level position requiring 1-3 years of experience.

Qualifications and Skills

• Keyword Research
• Ad Copywriting
• Bid Management
• Conversion Tracking
• A/B Testing
• Google Ads
• Microsoft Advertising
• Analytics

Roles and Responsibilities

• Conduct keyword research and optimize PPC campaigns.
• Create compelling ad copy for various platforms.
• Manage bids to maximize ROI and reach campaign objectives.
• Track and analyze conversions to optimize campaign performance.
• Perform A/B testing to improve ad performance.
• Manage Google Ads and Microsoft Advertising accounts.
• Utilize analytics tools to monitor and report on campaign performance.