Brief Job description: Develop, implement, and optimize our digital advertising strategies on platforms like

Google AdSense and Meta Ads. Meticulously track key performance indicators (KPIs) and optimize campaign

performance. Stay aware of the industry trends for performance marketing. Conduct rigorous analysis and

optimization of campaign performance using data- driven insights and strategies devised using quantitative

analysis. Budget management to ensure efficient expenditure while maximizing return on investment (ROI).

Communicate analyses using visualization dashboards and metrics (demand funnel, marketing plan and

budgeting, marketing ROI, operational efficiency, campaign impact, and strategic KPIs). Collaborate with the social

media team to ensure development of ad content that aligns with brand’s objectives and company mission.