Job Title : Group Product Manager- Marketing

Location : Dadar East, Mumbai, India

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Works Closely with : All marketing teams/ departments

A. Overall Purpose Of The Job (Brief description of the primary purpose of this position)

Value added to the success of the company – the main purpose or objective of the job is to support the PMT in

managing brands assigned in order to ensure brand profitability

B. Key Responsibilities (Critical responsibilities and skills of this position)

Specific Responsibilities

1. Managing and developing Brands and continuous measure of market data and product ranges.

2. Ensure the necessary knowledge to implement successful marketing plan to leverage sale performance

3. Creating, developing and deploying a successful innovative marketing plan to support the sales growth

4. Delivering marketing and creating long term and sustainable relationship with customer to improve product

sales and market share.

5. Managing internal and external vendors.

6. Play important role in achieving budget, sales and profitability (Volume and turnover); and achievement of

qualitative target.

7. Developing channel strategy, channel action plan (promotions, communication, merchandising, exhibitions,

shows, loyalty incentive program and training

8. Monitoring market trends and competitor’s actions.

9. Designs, execute and monitor Campaign & special activities planning for Key Opinion Leaders and ensure

ROI.

10. Participation in various CMEs, Doctor conferences.

11. Quarterly brand review & monitoring.

12. Strategizing & implementing product visual aid & leave behind literatures, advertisements for medical

magazines, conference, journals.

13. Provide and arrange product training sessions for sales and marketing team, in conjunction with Training

manager.

14. Monitoring product secondary sales trend and strategizing, suggesting & implementing change in strategy

for desired results.

Other Duties

 To work within and adhere to all policies and procedures.

 To own and manage specific member programs assigned.

 To carry out any other reasonable duties as requested by the line manager and other senior management

members.

C. Job Profile

Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)

 Product launch handling

 Campaign handling ;

 Creative & out of the box thinking;

 Presentation skills;

 Ability to interact effectively and demonstrate appropriate business conduct and ethical principles;

 Interact effectively with management and vendors at all levels and with different backgrounds and

perspectives;

 Adapt his/her position, decision, and/or strategy based on changing information and/or circumstances.

 Able to work in a calm, logical and professional manner at all times;

 Skills / Knowledge: IT literate and proficient in the use of contemporary computer software including

Microsoft Outlook, Excel, Power Point.

Required Competencies (Critical behaviors necessary to successfully perform the job)

Customer orientation

 Actively listens and seeks information, identifies marketing strategy needs and checks understanding,

builds rapport, develops relationships with key customers, confident in building relationships at all levels.

Communication

 Excellent written and oral communication in English is a must; good knowledge of local language (not

compulsory).

 Actively listens, checks understanding, uses language and tone appropriate for the audience, expresses

ideas clearly and logically, builds rapport, and manages the emotions of self and others.

Planning & Organizing

 Plans and prepares for future events, able to formulate clear and structured plans, effectively prioritizes

tasks and resources, establishes milestones and sets realistic expectations of own self.

Ethics and Values

 Adheres to an appropriate and effective set of Core Values and beliefs during both good and bad times;

acts in line with those values; rewards the right values and disapproves of others; practices what he/she

preaches.

Teamwork

 Actively encourages a team culture, performs own team duties responsibly and effectively, builds trust

and supports team members.

Problem solving

 Uses logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for

answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t

stop at first answers.

Result orientation

 Effectively sets and achieves realistic goals, monitors own progress and assesses quality, develops and

follows action plans, seeks feedback and modifies accordingly.

Decision Making

 Makes decision(s) in a timely manner, sometimes with incomplete information and under tight deadlines

and pressure.

Initiative and Innovation

 Proactive, generates creative solutions, uses different approaches to resolve issues, generates ideas for

improvement, and takes productive action without being asked.

Ability to work under pressure

 Maintains performance under pressure, manages stress, identifies ways to reduce work stress, uses

appropriate coping mechanisms.

Required Work Experience (Brief description of the job-related experience needed to perform the job)

 8 years’ experience in pharma industry in marketing.

 Demonstrated success as marketing planner.

Required Qualifications (Brief description of the educational background needed to perform the job)

 Graduate/Post graduate in marketing/ B Pharm/ M Pharm from a reputed institute.

Required Languages (Brief description of the language skills needed to perform the job)

 English and Hindi.

Travel / Rotation Requirements (Brief description of any travel or rotation requirements)

 As and when required.

This job description outlines the types of responsibilities the incumbent is required to perform.

The incumbent may be required to perform job related tasks other than those specifically presented in this job

description. This job description is subject to regular review.