Company Name: Born Good

URL: http://www.borngood.in

Office Add: GF1 Celestial Nandidurg, 55, Byadarahalli, Benson Town, Bengaluru, Karnataka 560046

About the company:

India's first lab-tested and USDA-certified range of plant-based laundry detergents. Born Good plant-based cleaners are good for you, your home and our environment. At Born Good, we are reinventing home care. Our plant-based cleaners contain zero toxins and are safe for everyone in your family. Your pets included! They are also great at cleaning.

Inception: 2020

Working Days: 5 Days

Job Description:

The candidate will be responsible for the D2C (website) Growth and Marketing function of the business. The candidate will drive traffic to website via platforms and channels including but not limited to Meta, Google & affiliate marketing.

Key Responsibilities

1. Growth (performance) marketing on the D2C channels

a. Drive overall revenue growth on D2C.

b. First time customer acquisition

i. Allocate budgets based on targets for performance marketing spends

ii. Lead the team to develop creatives, audiences and campaigns to execute and achieve targets

iii. Conceptualize and execute campaigns on digital marketing platforms including (but not

limited to) Google, Meta, affiliates etc

c. Repeat customer marketing

i. Conceptualize and execute campaigns on Google and Metal platforms to get customers to repurchase

2. Creatives planning: demand forecast for creatives and exhaustive creative analysis is an important part of this role.

3. CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed, product page listing etc.

4. Reporting & analytics - Daily / weekly / monthly reporting to be made and analysis to be done.

5. Attribution – should have strong knowledge on how attribution works.

6. Work with the operations team to plan stock.

Must Haves:

• 4-6 years performance marketing experience in D2C or agency organizations

• Strong experience using performance marketing to drive traffic and revenue

• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

• Experience in managing digital first brands both from width & depth point of view

• Strength working with cross functional teams in a high growth environment

• Experience in creating end to end online customer journey

• At attitude to learn and being very, very customer centric

• Good spoken and written English

• Fast to respond and good communication skills

• Ability to work in a fast paced environment

What’s in it for you

• An opportunity to be part of our founding team and get your hands dirty in the 0-1 stage of building a consumer brand

• An opportunity to work in a passionate team looking to bring change to a traditional market

• You will independently lead projects and have ownership of your deliverables

• You will be pushed out of your comfort zone and watch your learning curve spike

• An opportunity to work in a company inspired to create a better impact for the planet

If you’re looking for a change and/or career advancement, please send me an updated copy of your resume with the below details -

Skills:

Min Spends on Facebook & Google:

Years of Exp:

Current CTC:

Expected CTC:

Notice Period:

Current Location:

Reason for change: