Planning and executing sales: Create sales plans, set goals, and assign territories to sales representatives 

Managing the sales team: Hire, train, and motivate sales team members 

Analyzing data: Analyze sales data and customer satisfaction reports to identify opportunities for growth and improve sales representative performance 

Reporting: Provide regular reports to directors on progress 

Developing relationships: Develop and maintain relationships with key clients and distributors 

Handling customer complaints: Handle and resolve customer complaints 

Setting prices: Set discount rates and determine price schedules 

Advising on policies: Advise distributors and dealers on policies and standard operating procedure