Company Overview

Sturlite Eclectic Pvt Ltd is a prominent player in the Manufacturing industry, specializing in LED lights, fans, wires, and switches. With a workforce of 501-1000 employees and headquartered in Bangalore, we are committed to delivering innovative and quality products. Our website, www.sturlite.com, offers further insights into our offerings and initiatives.

Job Overview

The Marketing Executive at Sturlite Eclectic Pvt Ltd will play a crucial role in driving marketing strategies and initiatives in the lighting industry. This is a full-time, mid-level position based in Bangalore, seeking professionals with 3 to 6 years of experience. The ideal candidate will leverage their expertise to enhance brand visibility and market presence through effective marketing tactics.

Qualifications and Skills

• Demonstrated experience in executing BTL campaigns, particularly in the lighting industry (Mandatory skill).
• Strong ability to conduct competitor analysis to identify market trends and strategize accordingly (Mandatory skill).
• Proficient in TPO/POSM planning to ensure optimal point of sale material distribution.
• Expertise in organizing events to boost product awareness and customer engagement.
• Skilled in developing comprehensive marketing plans and managing budgeting processes.
• Experience in budget forecasting and tracking with a focus on return on investment percentages.
• Competent in vendor and project management to ensure timely delivery of marketing initiatives.
• Understanding of the lighting industry dynamics to effectively position our products in the market.

Roles and Responsibilities

• Plan, implement, and evaluate below-the-line (BTL) marketing campaigns to drive brand recognition and sales.
• Conduct thorough competitor analysis to maintain a competitive edge in the lighting industry.
• Collaborate with cross-functional teams to ensure cohesive market messaging and branding.
• Coordinate and manage promotional events, ensuring seamless execution and maximum impact.
• Develop and manage marketing plans and budgets, ensuring efficient allocation and use of resources.
• Forecast and track marketing budget efficiency, analyzing ROI metrics to optimize strategies.
• Liaise with vendors to procure promotional materials, ensuring quality and timely delivery.
• Support project management tasks related to marketing initiatives for effective delivery and outcomes.