Designation - Head Of Digital Marketing

Department- Digital Marketing

Sector- Pharmaceutical & Cosmetic

Experience- 12 to 15 years

Educational Qualification- Graduate/Post Graduate and proven experience within content & digital marketing

  Package- 18-22 LPA

Job Location - Gurgaon

Mandatory Skills- Paid campaigns, Social media and E-commerce management, influencers engagement, open to other industry but experience of handling skin care will be preferable.

Preferred Industry- B2C industry or digital agency is essential

About the Role & Responsibilities

Ø Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Ø Designs, builds and maintains social media presence.

Ø Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Ø Identifies trends and insights and optimises spend and performance based on the insights.

Ø Brainstorms new and creative growth strategies through digital marketing

Ø Plans, executes and measures experiments and conversions tests.

Ø Collaborates with internal teams to create landing pages and optimise user experience.

Ø Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Ø Identifies critical conversion points, drop off points, and optimises user funnels.

Ø Collaborates with agencies and other vendor partners.

Ø Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.