Company Overview

Sterlitee Developers, a prominent name in the Real Estate industry, operates with a dedicated team of 11-50 employees based out of Bangalore. We specialize in real estate development, committed to delivering top-notch residential and commercial properties. For more details, visit our website at www.sterlitee.com.

Job Overview

We are looking for an experienced Senior Digital Marketing professional to join our team on a Full-Time basis. The ideal candidate should have an extensive work experience of 7 to 10 years in digital marketing. The role is based in Bangalore Urban and Bangalore Rural, focusing on enhancing our online presence and driving traffic to our real estate projects.

Qualifications and Skills

• Proven experience of 7 to 10 years in digital marketing with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO techniques and strategies to improve organic search rankings and drive website traffic.
• Expertise in SEM to manage and optimize online advertising campaigns including Google Ads.
• Proficiency in Social Media Marketing to effectively engage and expand the company’s presence across various platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Strong Content Marketing skills to create, edit, and distribute valuable, relevant content to attract and retain a clearly-defined audience.
• Experience in Email Marketing campaigns, including design, execution, tracking, and reporting.
• Familiarity with Analytics tools such as Google Analytics to measure, analyze and report on performance metrics and KPIs.
• Hands-on experience with PPC Advertising to manage pay-per-click campaigns and ensure high ROI.
• Ability to develop and implement comprehensive Digital Strategy to achieve business objectives.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing plans to increase brand visibility and drive lead generation.
• Analyze web traffic metrics and suggest optimization strategies to improve SEO standings.
• Manage SEM campaigns including budget management, bid optimization, and performance tracking.
• Oversee social media platforms to grow audience engagement and track metrics for continuous improvement.
• Create and distribute high-quality content across various digital channels to attract and engage our target audience.
• Design, execute, and monitor email marketing campaigns to nurture leads and drive conversions.
• Utilize analytics tools to report on digital marketing performance and provide actionable insights.
• Manage PPC advertising budgets, set up ad campaigns, and ensure high ROI through continuous optimization.
• Collaborate with cross-functional teams to align digital strategies with overall business objectives.