Responsibilities & Duties 

· To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.

· Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.

· Creating targeted campaigns including writing required copy and testing landing pages.

· Working with relevant internal and external stakeholders to create copy and other creative content.

· Provide regular reports on performance metrics and market-related insights.

· Analyze, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.

· Analyse, monitor, and report on competitors' PPC campaigns, including targeted keywords.

· Manage and monitor spending to ensure it is in line with the assigned budget.

· Keep up to date with market and technology-related developments.

Skills / Experience / Qualifications 

· Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 

· Current knowledge of Google Analytics and other digital marketing software and tools.

· Strong analytical ability and experience to work with a variety of data sources.

· Strong Excel experience.