Responsibilities: • Planandexecutedigital marketing campaigns: SEM, email, social media & display advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance channels. • Manage&optimizeperformancemediachannels with a strong focus on lead generation & deliver quality leads within the set CPL goals. • Managingonlinebrandandproject campaigns to raise brand awareness. • Shouldhaveexperienceinidentifying target audiences across devices and devising digital campaigns that engage, inform and motivate the user to take desired action. • Measureandreporttheperformanceofall digital marketing campaigns, and assess against goals (ROI and KPIs). • Identifytrends, insights and optimize spends as well as performance based on the insights. Should have experience in A/B and multivariate testing & optimization. • Shouldhavestronganalytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Should have experience in optimizing landing pages and user funnels. • Collaboratewithagencies, publishers, ad-networks and other vendor partners. • Overallresponsibility for media strategy and planning to deliver leads and walk-ins and revenue generation as per the target. Desired Candidate Profile: • Bachelor'sdegree/Post Graduation • StrongknowledgeofSEO,SEM,PPC,social media, email marketing, and content marketing best practices • Excellentwritten and verbal communication skills, including copywriting and editing • Experiencewithmarketing automation tools, CRM platforms, and web analytics software • Abilitytoworkindependently and in a team environment, managing multiple projects and priorities simultaneously • Stronganalytical skills and attention to detail, with a track record of using data to inform decision-making • Creativityandapassion for digital marketing and emerging technologies