Company Overview

SSS Placement & Staffing Solutions is a company specializing in providing recruitment and staffing services across various industries. Based in Coimbatore, SSS Placement & Staffing Solutions are dedicated to helping organizations find qualified candidates for temporary, permanent, and contract positions. They focus on matching the right talent with the right job opportunities to ensure a good fit for both employers and job seekers. For more information, visit here.

Job Overview

We are seeking a dedicated and skilled Content Specialist to join our team in Coimbatore. This full-time, mid-level position requires a maximum of 6 years of work experience. The Content Specialist will play a key role in creating, optimizing, and managing content across various platforms to ensure maximum engagement and reach.

Qualifications and Skills

Content Development Specialist:

Job Description

• Understand objective of content and the pertinence to various audience.

• Understand the nuances of writing for international markets and deliver localized content.

• Collect inputs from stakeholders and convert it into clear, attractive copy with a distinct voice.

• Repurpose existing content to suit different needs as and when required.

• Have the ability to create content in all of the following types:

o Static text

o Static graphics

o Dynamic graphics

o Interactive content

o Audio content

o Video content

• Edit and proofread copy as needed.

• Apply SEO principles to improve the search performance of the website.

• Give inputs to the designer regarding context and intent.

• Use CMS tools to organize and deploy content pieces

• Write and edit clear and consistent content across earned, owned, paid, and social media for a variety of digital tactics, including emails, landing pages, websites, microsites, social networks, mobile, banners, paid search, lead nurturing programs, etc.

• Assure quality of all content deliverables and use of a consistent voice and tone throughout all digital channels and assets

• Collaborate closely with the marketing department in the development of content strategies

• Manage daily content and content calendars for social channels

• Appreciates and employs the nuances in international content

Job Specs

• Proven content development experience of 3 to 6 years.

• Experience in tools for the development of the following types of content

o Static text

o Static graphics

o Dynamic graphics

o Interactive content

o Audio content

o Video content

o Content Management Systems

o Content Performance Analytics

• Certification in any content related aspects will be an added advantage

• Experience in representing data or intelligence in different forms of content

• Experience in working for a marketing or content agencies will be an added advantage

• A passion for social media and understanding of user behavior and expectations in social channels

• Demonstrates excellent verbal, written, presentation, and interpersonal communication skills

• Knowledge and understanding of content management and publishing procedures

• Basic technical understanding of CMS, databases, and publishing software

• Familiarity with SEO content strategies

• Familiarity with marketing automation, and lead-nurturing programs and software

• Ability to interact and maintain good working relationships within a team, including presenting findings and recommendations

Ability to take initiative and proactively seek opportunities, identify gaps, and recommend ongoing improvements in how content can be managed.