The Content Specialist is responsible for creating, curating, and managing engaging content across various platforms to support marketing, branding, and communication strategies. This role requires a strong understanding of content trends, SEO best practices, and audience engagement.

Key Responsibilities:

• Develop and execute content strategies that align with business goals.
• Write, edit, and proofread high-quality content for websites, blogs, social media, and other marketing channels.
• Conduct research to ensure content accuracy and relevance.
• Collaborate with design, marketing, and SEO teams to create cohesive and compelling content.
• Analyze content performance using metrics and analytics tools, and adjust strategies as needed.
• Stay updated on industry trends and emerging content formats.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation, writing, and editing.
• Strong understanding of SEO principles and digital marketing strategies.
• Excellent communication skills and attention to detail.
• Proficiency in content management systems (CMS) and analytics tools.

Preferred Skills:

• Experience with graphic design or video production.
• Familiarity with social media platforms and trends.
• Ability to manage multiple projects and meet deadlines.

Location: Coimbatore