1. Marketing

·        Developing and implementing effective marketing strategies including budgeting, planning, scheduling and execution of various activities pertaining to marketing.

·        Presentations and meetings to promote X-Force brand by Meeting customers and presenting / demonstrating product.

·        Presentation at various events arranged by technical groups like ISA, ECI, ARC etc.

·        Plan and Arrange marketing events across India.

·        Planning and participation in expos.

·        Manage Digital Marketing

o   Webinars

o   Social Media Marketing

o   Email campaigns by preparing content and coordinate to send emails from stack-holders email account.

o   Facilitate writing blogs, white papers etc. by product owners and subject matter experts.

·        Content Management

o   Paper Templates, Catalogues, standees, infographics

o   Web site content

o   Product presentations, datasheets, flyers

o   Co-ordinate to prepare and keep updated demo systems / web sites / virtual machine.

o   Festival greetings

·        Ensure online presence.

o   SEO

o   Online ads in platforms like google, linked-in etc.

o   Track conversation on website, google maps, WhatsApp, linked-in etc.

2. Capax Tracking

·        Tracking various capax projects coming up in country.

·        Present and influence consultants and customers.

·        Co-ordinate and track EPC, DCS Vendors, Primary bidder to place our product in project.

·        Co-ordinate with vertical and horizontal sales team to trigger activities to ensure our presence.

2. Lead Management

·        Review all potential leads gained through marketing various marketing campaign/activities.

·        register all potential leads in CRM system and share to respective Horizontal for further perusal.

4. Data/Report Management

·        Prepare monthly, quarterly and annual marketing calendar.

·        Forecast quarterly and annual performance .

·        Planning Marketing budgets for execution of Activities for Respective financial year and claim budget towards respective Activity with ROI/Lead/Outcomes report.

·        Prepare report on lead analysis to understand the product demand and market position of the organization.

. Analysis of leads, campaigns, website, budget spent, ROI via various tools