A marketing coordinator's role is to support a company's marketing initiatives by developing and executing marketing campaigns. Here are some of their responsibilities: 

• Research: Analyze market trends, customer behavior, and the competitive landscape 
• Strategy: Help establish and evaluate marketing strategies and plans 
• Communication: Communicate campaign objectives, timelines, and deliverables to the sales team 
• Planning: Plan and manage marketing efforts for events, conferences, trade shows, and meetings 
• Content: Create and maintain marketing content, such as social media posts, ad copy, and blog posts 
• Tracking: Monitor and analyze metrics to track the success of marketing campaigns 
• Inventory: Maintain an inventory of marketing materials and coordinate the creation of new materials 
• Budgeting: Reconcile marketing budgets with marketing campaign expenses 
• Networking: Attend conferences and trade events to meet with clients, vendors, and potential customers 
• Reporting: Create reports by analyzing and summarizing data 
• SEO: Conduct search engine optimization (SEO) research