Job Duties

● Develop and implement comprehensive social media strategies for all 4 divisions (Coal, Yarn & Textiles, Logistics, and Solar).

● Create actionable plans to grow and maintain followers through popular social media platforms like Twitter, Facebook, Pinterest, YouTube, and LinkedIn.

● Strategize visually appealing graphics for social media posts, including festive content.

● Coordinate with the design team to create creatives related to coal, solar, yarn & textile, and logistics.

● Design and implement employee engagement programs on social media.

● Proficient in content writing and strategizing with a focus on SEO.

● Ensure keywords drive search engine optimization for all segments.

● Schedule and post content and creatives on social media platforms.

● Conduct analytics for social media marketing, targeting specific segmentsand areas.

● Analyzing data, Reporting metrics to key stakeholders, Ensuring brand

consistency, Monitoring key performance indicators (KPIs)—like link clicks,likes, and other metrics—of social media marketing campaigns

● Ensure progress on all platforms using analytical tools such as Google

Analytics.

● Oversee the creation and implementation of the monthly editorial calendar,which includes monthly sales objectives and initiatives.

● Provide detailed reports on the condition and changes in social media

pages for all segments.

● Ensure consistent and effective branding, considering the unique

requirements of each division.

● Avoid cross-branding and ensure content aligns with the values of all fourdivisions.

● Collaborating with other marketing and advertising professionals/vendors.

Required Qualifications Knowledge

● Proficient in social media platforms and analytics

● Knowledge of graphic design & tools like Adobe Creative Suite

● HR business partnering skills

● In-depth understanding of SEO & SMO principles

● Technical proficiency in social media management tools