Strategy Development: Formulate and implement sales strategies to achieve company objectives. This includes setting sales targets, developing plans to reach those targets, and adapting strategies based on market conditions and company goals.

Team Management: Recruit, train, and manage sales teams. This involves setting performance expectations, providing coaching and support, and conducting performance reviews.

Sales Forecasting: Analyze market trends and sales data to predict future sales performance. This helps in budgeting and resource allocation.

Performance Monitoring: Track and evaluate the performance of sales teams and individual sales representatives. Use metrics and KPIs to assess effectiveness and identify areas for improvement.

Customer Relationship Management: Develop and maintain relationships with key clients and stakeholders. This can involve direct sales activities, handling major accounts, and resolving complex customer issues.

Sales Processes Optimization: Improve sales processes and procedures to enhance efficiency and effectiveness. This might include implementing new technologies, refining sales methodologies, or improving lead generation and conversion strategies.

Reporting and Analysis: Prepare and present regular reports on sales performance, market conditions, and other relevant data to senior management. Use these insights to make informed decisions and adjust strategies as needed.

Budget Management: Oversee the sales department’s budget, ensuring that expenditures are within limits and aligned with company objectives.

Collaboration: Work closely with other departments such as marketing, product development, and customer service to ensure alignment and support for sales initiatives.

Market Research: Stay informed about market trends, competitor activities, and customer needs to identify opportunities and threats.

Motivation and Incentives: Develop incentive programs to motivate the sales team and drive performance. This might include commission structures, bonuses, and recognition programs.

Conflict Resolution: Address and resolve conflicts or issues that arise within the sales team or between the team and customers.