Qualifications and Skills

• Bachelor's degree in marketing, communications, or a related field
• Proven experience in developing and implementing digital marketing strategies
• Strong knowledge of digital marketing channels such as social media, email marketing, SEO, and SEM
• Excellent written and verbal communication skills
• Experience in web content writing and copywriting
• Proficiency in using web analytics tools such as Google Analytics
• Strong analytical and problem-solving skills
• Ability to work effectively in a cross-functional team
• Experience managing digital marketing campaigns and budgets
• Familiarity with ad serving platforms and digital advertising techniques
• Solid understanding of marketing automation tools and CRM systems
• Ability to multitask and manage multiple projects simultaneously

Roles and Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and generate leads
• Manage and optimize digital marketing campaigns across various channels such as social media, email marketing, and search engine optimization
• Create engaging and informative web content, including blog posts, landing pages, and social media posts
• Monitor and analyze website and campaign performance using web analytics tools
• Collaborate with cross-functional teams to develop and implement marketing campaigns
• Stay up-to-date with the latest trends and best practices in digital marketing
• Manage and analyze data collected from various digital marketing channels to identify new opportunities for growth
• Track and report on key performance metrics to measure the success of digital marketing efforts
• Manage and oversee the work of digital marketing staff and agencies