Job description

Performance Marketing Associate - Women's E-Commerce Lifestyle Brand

Required: 2-5 yrs. experience running paid ads for an e-commerce lifestyle brand

The ideal Performance Marketing Associate at Spotstyl is a results-driven, entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced start-up environment.

What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings – instead of just creating dashboards.

You’ll have an important role to play in scaling up Spotstyl marketing efforts across all paid & unpaid channels.

DAY-TO-DAY RESPONSIBILITIES:

• Managing paid ad campaigns across search, display, social, email, SMS, Whatsapp and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Achieving sales targets through strategic Facebook, Instagram & Google ads – running campaigns from start to finish: Strategy, content creation, ad copyright, building audiences, detailed targeting, bidding & optimization of ad spend with the ultimate goal of achieving sales conversions
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
• Optimising campaigns across multiple channels to deliver the best return on investment
• Formulate overall digital marketing plan and budget as per the strategic business objectives
• Continuously monitoring performance, key metrics and ROI against the business goals set across the funnel, to ensure constant optimization in click-throughs and conversion – at a campaign, platform, media and creative level
• Optimising SEO for website to organic traffic & sales
• Identifying & building new online sales growth channels to increase visibility & sales across new audiences
• Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization – while maintaining consistency in brand tonality
• Doing competitor & market analysis, trends research & forecasting to better position the brand
• Doing detailed analysis of paid & unpaid campaigns across different platforms to optimize for sales growth
• Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mind set
• Writing & creating content for marketing ads, campaigns and landing pages
• Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group
• Building and running A/B tests across landing pages and the homepage

REQUIREMENTS

• Minimum experience of 2-5 years in paid performance marketing for an E-Commerce Lifestyle Brand
• Should have managed large scale campaigns & budgets – majority of which should have been performance spends
• Must have proficient experience in executing SEM, Google display and re-marketing campaigns across tools / platforms
• Must have prior SEO related Link building experience
• Must have prior experience in setting up and running campaigns across various tools within the Google suite, Facebook, programmatic, and network buys
• Thorough understanding, technical and operational know-how of web and mobile analytics tools
• Familiar with A/B tests and spend scaling experiments for campaigns
• Self-starter, should be able to perform in a highly dynamic environment
• Sharp analytical skills and data-driven thinking
• Ability to build and successfully manage mid-size teams and demonstrate leadership
• Proficient in AdWords, Google Analytics, re-marketing
• E-commerce sales growth hacker
• Out-of-the-box, innovative & relentless approach to sales growth
• Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack

MINIMUM QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Business or Engineering
• Minimum 2-5 years of professional experience doing mainly PPC-advertising either in an agency or in-house for a Lifestyle E-Commerce Brand
• Excellent verbal & written English communication skills

DESIRED SKILLS

Performance Marketing, Fb + Google Paid Ads Optimisation

BENEFITS

• A highly ambitious role with potential for growth into senior positions & managing a team within a fast-growing start-up
• Time, budget, and guidance to invest in your personal and professional growth
• A continuous learning environment in a fast-moving startup culture
• Centrally located office in Panchsheel Enclave, New Delhi

Instagram: @SPOTSTYL

Web: www.spotstyl.com

Share your updated resume here at hello@spotstyl.com [ Performance Marketing Executive]