Manage the overall coordination, including the research, development and distribution of PowerPoint presentations to executive management for key marketing initiatives under the direction of the Director

Build and program manage cross-Corporate Marketing (creative, video, web, social media) plans for key product launches and GTM initiatives

Lead integrated marketing communication and creative/campaign planning, development and execution for all products, including messaging, communications, advertising, direct marketing, events, video production, web programs, and content plans and management

Drive asset management process

Create and manage the annual marketing plan for a subset of the Corporate & Health markets

Conduct market research to increase the understanding of the market as a whole and/or certain segments in conjunction with the market intelligence department

Organize conferences, events and summits

Contribute to sales collateral program (global)

Engage in customer programs including, Library Advisory Board, Summits, Seminars and Lunch and Learns

Track lead generation and ROI for designated marketing campaigns