Business Development & Lead Generation Specialist



Junior: 1 to 3 years
3L - 12L (Per Year)
Posted on Feb 12 2024

About the Job


Lead Generation
business development
Sales Operations
Client Communication
Market Research Project Management

Job Overview:

We are actively seeking a highly motivated Business Development & Lead Generation Specialist to play a pivotal role in expanding our client base in the IT service industry. The successful candidate will be responsible for identifying and pursuing new business opportunities, fostering client relationships, and driving the lead generation process. This role demands a deep understanding of IT services, effective communication skills, and a strategic approach to business development.

Key Responsibilities:

  • Market Analysis:
  • Conduct in-depth market research to identify trends, opportunities, and competitive landscapes within the IT service industry.
  • Stay updated on technological advancements and industry best practices.
  • Lead Generation:
  • Develop and execute comprehensive lead generation strategies tailored to the IT services sector.
  • Utilize various channels, including cold calling, email marketing, and participation in industry events, to generate high-quality leads.
  • Client Relationship Building:
  • Build and nurture relationships with potential clients, understanding their IT needs and proposing suitable solutions.
  • Collaborate with technical teams to ensure a clear understanding of service offerings and alignment with client requirements.
  • Sales Pipeline Management:
  • Manage the end-to-end sales pipeline, from lead identification to deal closure.
  • Track and report on key performance indicators, analyzing the effectiveness of lead generation efforts.
  • Collaboration with Sales and Technical Teams:
  • Work closely with the sales team to align business development strategies with sales goals.
  • Collaborate with technical teams to stay informed about the latest services and innovations, ensuring accurate representation to clients.


  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven track record of successful lead generation and business development in the IT service industry.
  • Strong understanding of IT services, including cloud solutions, software development, and managed services.
  • Excellent communication and presentation skills, with the ability to articulate technical concepts to a non-technical audience.
  • Familiarity with CRM software and lead tracking tools.

Key Performance Indicators (KPIs):

  • Number of qualified leads generated.
  • Conversion rates from lead to client.
  • Revenue generated from new IT service contracts.
  • Client satisfaction and retention rates.

About the company

Sourceved Technologies Pvt Ltd (Formerly Known AS Sourceved Consultancy Services Pvt Ltd ) is a premier web development company that offers a gamut of information technology services to cater to the requirements of diverse business verticals including eCommerce, retail, education, entertainment, real estate, medical, healthcare and lots more. Over the years we have built up core competence in t ...Show More

Company Size

11-50 Employees



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