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Trade Marketing Incharge

Nagpur
Full-Time
Mid-Level: 4 to 6 years
6L - 12L (Per Year)
Posted on Nov 21 2023

About the Job

Skills

atl
BTL Activations
branding
Planning Budgeting & Forecasting
merchandising
Trade Marketing

Dear Potential Candidates,


We are actively seeking qualified individuals for the position of Trade Marketing In-Charge.


Job Specification:


•   Qualification: Graduate / MBA

•   Experience: 4–8 Years

•   Location: Nagpur

•   Industry: Consumer Electronics / Consumer Durable (Mandatory)

•   Position: Trade Marketing In-Charge


Job Description:


1.   Budgeting and Forecasting:

o   Manage the budgeting and forecasting process for local marketing activities in the branch.

o   Provide information to the sales staff regarding planned activities and their ROI.

o   Objectives include providing support to sales, ensuring target achievement, and maintaining smooth functioning within organizational policies and procedures.


2.   Proper Budget Utilization and Handling:

o   Ensure effective utilization and handling of budgets.


3.   Shopfront Development for the Branch:

o   Support retailing through merchandising, shop window displays, brand building activities.

o   Organize road shows, exhibitions, and implement new marketing innovations.


4.   Plan and Execute Marketing Programs:

o   Develop and execute marketing programs to support the business unit.


5.   BTL Activity Planning and Execution:

o   Plan and execute below-the-line (BTL) activities, including new product launches, seminars, product information releases, and database management.


6.   Competition Products and Activities Tracking:

o   Track and analyse competitor products and activities.


7.   Budget Control and System Adherence:

o   Oversee marketing, advertising, and promotion budgeting.

o   Plan media utilization and ensure adherence to systems.


Note: Only candidates with experience in the same industry will be considered.


Application Process: Send us your CV along with a brief introduction to showcase your skills and experiences.

•   Email: ch.avnish.mishra@sony.com

•   Contact: 7738271039


Thanks & Regards,

Avnish Mishra

About the company

Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Ou ...Show More

Industry

Consumer Electronics

Company Size

10,000 + Employees

Headquarter

Japan

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