Responsibilities:

• Researching and staying up-to-date on current shoe trends, brands, and technologies.
• Generating creative ideas for engaging lifestyle content focused on shoes and related topics.
• Writing high-quality articles, blog posts, and social media content that showcase footwear products, styling tips, industry insights, and more.
• Collaborating with the marketing and product teams to develop content strategies that align with brand objectives.
• Conducting interviews with industry experts, designers, and influencers to gather insights and quotes for content.
• Optimizing content for SEO to increase visibility and drive organic traffic to our platforms.
• Proofreading and editing content to ensure accuracy, clarity, and consistency in messaging.
• Monitoring performance metrics and user engagement to refine content strategies and improve results.
• Staying informed about competitor activities and industry developments to identify new content opportunities.

Qualifications:

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• Proven experience as a content writer with a focus on the shoe industry, preferably in a digital media or e-commerce environment.
• Deep knowledge of footwear trends, styles, brands, and technologies.
• Strong writing and editing skills with impeccable grammar and attention to detail.
• Ability to adapt writing style to different platforms and target audiences.
• Experience with SEO best practices and keyword research tools.
• Excellent research skills and ability to gather information from reliable sources.
• Creativity and ability to generate original ideas for shoe-related content.
• Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines.
• Proficiency in content management systems (CMS) and basic understanding of HTML/CSS is a plus.
• Passion for shoes and an understanding of their role in fashion and lifestyle trends.
• Ability to work independently as well as collaborate with cross-functional teams.