Roles and Responsibilities:

● The ideal team member will be responsible for driving business results for clients through digital marketing ● Analyse Campaign Requirements ● Create Campaign Strategy ● Identify the Right Targeting Methods ● Prepare Ad Content and Creatives ● Setup Landing Pages ● Setup Campaign ● Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients. ● Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. ● Be involved in keyword selection and audience targeting ● Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. ● Generate and Share Reports ● Participate in forming effective paid search strategies ● Launch and optimize various PPC campaigns ● Oversee accounts on search platforms (e.g., Google Ads, Bing Ads) ● Monitor budget and adjust bids to gain better ROI ● Track KPIs to assess performance and pinpoint issues ● Produce reports for management (e.g., dashboards) ● Write attractive and concise copy for adverts ● Suggest and develop new campaigns across multiple channels ● Maintain partnerships with PPC ad platforms and vendors ● Find ways to reduce the risk of click fraud ● Keep abreast of PPC and SEM trends.

Desired Candidate Profile:

● Strong knowledge of Google Analytics (Google Ads) preferred. ● Minimum 3 years of experience. ● Exceptional written and spoken communication. ● Exceptional attention to detail. ● Excellent organizational and project management skills. ● Bachelor's degree in marketing, communications, or related field. ● Excellent analytical & problem-solving skills. ● Experience working with globally distributed stakeholders.

Compensation:

● INR 4,50,000 to 6,00,000 LPA (based on experience and performance)