Company Overview

SLBS Marklance is a globally renowned educational institution that specializes in providing top-notch courses in logistics, warehouse management, oil and gas, hospital administration, and more. Our objective is to empower individuals to excel in these dynamic industries through a comprehensive educational experience. We focus on nurturing highly qualified professionals committed to driving positive change. With a dedicated faculty team and well-established connections, we ensure our students get placed with big industry names. Join SLBS Marklance and experience a transformative learning journey. For more details, visit www.slbsmarklance.com.

Job Overview

SLBS Marklance is seeking a Junior SEO Analyst to join our team in Cochin. This is a full-time position ideal for candidates with a minimum of 1 year and a maximum of 3 years of work experience. The successful candidate will play a critical role in advancing our online presence and ensuring our educational programs reach a broader audience.

Qualifications and Skills

• Solid understanding of keyword research techniques and tools to identify high-impact keywords.
• Proficiency in on-page optimization strategies, including meta tags, title tags, and header tags.
• Experience in off-page optimization, such as link building and social bookmarking.
• Knowledge of various SEO tools like SEMrush, Ahrefs, Moz, and others to track and analyze SEO performance.
• Ability to develop a comprehensive content strategy that aligns with SEO goals.
• Experience in building and executing link-building campaigns to improve website authority.
• Proficiency in Google Analytics to track, analyze, and report on key SEO metrics and campaign performance.
• Understanding of technical SEO, including XML sitemaps, robots.txt, and site architecture improvements.

Roles and Responsibilities

• Conduct keyword research and analysis to identify SEO opportunities and gaps.
• Optimize website content, metadata, and landing pages to improve search engine rankings.
• Develop and implement off-page SEO strategies, including link-building and outreach campaigns.
• Monitor and analyze website performance using SEO tools and Google Analytics.
• Collaborate with content teams to create and optimize content for SEO purposes.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
• Perform regular SEO audits to identify and fix technical SEO issues.
• Generate and present detailed performance reports to management on SEO activities and outcomes.