Social Media Executive ● Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with the company's goals and target audience. This strategy should encompass platforms like Facebook, Instagram, Twitter, LinkedIn, and potentially others relevant to your audience. ● Content Creation: Create engaging and informative content that educates and informs the audience about solar energy, the benefits of your products, and sustainable living. This can include articles, blog posts, images, infographics, videos, and more. ● Community Engagement: Actively engage with your social media followers, responding to comments and messages promptly, and fostering a sense of community around your brand. This might involve addressing customer inquiries, concerns, or feedback. ● Paid Advertising: Develop and manage paid social media advertising campaigns to reach a broader audience and drive leads and conversions. This includes budget management and tracking ROI. ● Monitoring and Analytics: Use social media monitoring tools to track and analyze the performance of your social media campaigns. Regularly report on key metrics such as engagement, reach, click-through rates, and conversions. Adjust your strategy based on the data. ● Collaborations and Partnerships: Seek out and collaborate with influencers or partners in the renewable energy and sustainability space to expand your reach and credibility. ● Regulatory Compliance: Ensure that your social media activities adhere to Australian regulations, especially in the solar energy sector, to avoid legal issues. ● Trend Awareness: Stay updated on industry trends, social media trends, and news related to solar energy, climate change, and environmental sustainability. Incorporate relevant topics into your content strategy. ● Crisis Management: Be prepared to handle and manage any social media crises or negative feedback effectively. Develop a crisis management plan that addresses potential issues. ● Competitor Analysis: Keep an eye on what your competitors are doing on social media. This can help you identify opportunities and gaps in your strategy. ● Customer Testimonials and Case Studies: Share success stories from your customers and case studies of your solar installations to build trust and showcase the benefits of your products and services. ● Educational Initiatives: Educate your audience about solar technology, government incentives, and sustainable practices. This can help position your company as an authority in the industry. ● Sustainability Messaging: Emphasize your company's commitment to sustainability and environmental responsibility. Highlight your green initiatives, such as reducing your carbon footprint. ● Event Promotion: If your company participates in or hosts events, sponsor events, use social media to promote them and engage with attendees. ● A/B Testing: Continuously experiment with different types of content, posting times, and ad formats to determine what resonates best with your audience. ● Reporting and ROI: Regularly provide reports to management that showcase the impact of your social media efforts, including conversions, leads, and brand awareness. Salary- 15-30k per month