Job Title: Digital Marketing Manager

Reports to: CEO

Location: Noida Sector 63

Job Summary:

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts, driving business growth through a 360-degree approach. The ideal candidate will have expertise in all aspects of digital marketing, including strategy, execution, and analysis.

Key Responsibilities:

1. Develop and execute comprehensive digital marketing strategies across channels (paid social, email, search, display, content marketing).

2. Lead and manage a team of digital marketers, providing guidance and mentorship.

3. Collaborate with cross-functional teams (creative, product, sales) to align marketing efforts.

4. Analyze campaign performance, providing data-driven insights and recommendations.

5. Stay up-to-date with industry trends, emerging technologies, and best practices.

Competency Requirements:

1. Digital Marketing Strategy:

  - Channel expertise (paid social, email, search, display, content marketing)

  - Campaign planning and execution

  - Budget allocation and ROI analysis

2. Team Management:

  - Leadership and mentorship

  - Performance management and development

  - Collaboration and communication

3. Channel-Specific Skills:

  - Paid Social: Facebook, LinkedIn, Twitter, Instagram

  - Email Marketing: automation, segmentation, personalization

  - Search Marketing: SEO, PPC, Google Analytics

  - Display Advertising: programmatic, native, retargeting

  - Content Marketing: creation, distribution, measurement

4. Tools and Technologies:

  - Marketing automation platforms (Marketo, Pardot)

  - CRM systems (Salesforce)

  - Analytics tools (Google Analytics, Adobe Analytics)

  - Ad serving and tracking platforms (DoubleClick, AdRoll)

  - Social media management tools (Hootsuite, Sprout Social)

5. Data Analysis and Reporting:

  - Data-driven decision making

  - Campaign performance analysis

  - ROI measurement and optimization

Requirements:

1. 4+ years of experience in digital marketing management

2. Bachelor's degree in Marketing or related field

3. Proven track record of success in digital marketing

4. Strong leadership and team management skills

5. Excellent communication, collaboration, and problem-solving skills

Nice to Have:

1. Certification in digital marketing (Google Analytics, HubSpot, Facebook Blueprint)

2. Experience with agile project management methodologies

3. Familiarity with emerging technologies (AI, AR, VR)

4.Electronics Industry Experience

Salary:

- Competitive salary range: As Per Industry standard