Digital Marketing Executive

Experience level : 6 months to 2 years

Job location : hi-tech City Hyderabad

Work mode : work from office

Responsibilities include:

Assisting in the formulation of strategies to build a lasting digital connection with consumers

Planning and monitoring the ongoing company presence on social media

Launching optimized online advertisements to increase company and brand awareness

digital marketing executive job description

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Requirements and skills

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Working knowledge of ad serving tools (e.g., DART, Atlas)

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

BSc/BA in marketing or relevant field