MARKETING EXECUTIVE JOB DESCRIPTION

RESPONSIBILITIES

1. Product Promotion and Brand Management: Develop and implement marketing strategies to promote various dairy products and manage the overall brand image of the company. This includes creating compelling messaging and positioning for different products to attract target consumers.

2. Market Research and Consumer Insights: Conduct market research to understand consumer preferences, behavior, and trends related to dairy products. Analyze data to identify opportunities for product development and marketing strategies.

3. Product Launches and Campaigns: Plan and execute product launches and marketing campaigns to introduce new dairy products or promote existing ones. Develop creative marketing materials and coordinate marketing efforts across various channels.

4. Retail and Trade Marketing: Collaborate with retailers and distributors to develop and implement trade-marketing strategies, including in-store promotions, point-of-sale materials, and trade incentives to boost product sales.

5. Public Relations and Media Relations: Manage public relations efforts to build a positive brand image and handle media interactions to communicate key messages and respond to inquiries or crises effectively.

6. Sponsorships and Partnerships: Explore and manage potential partnerships and sponsorships to increase brand visibility and reach a broader audience.

7. Marketing Analytics and Performance Tracking: Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance.

8. Customer Relationship Management (CRM): Implement and manage CRM systems to capture and analyze customer data, enabling personalized marketing strategies and building customer loyalty.

9. Budget Management: Develop and manage marketing budgets to ensure that marketing initiatives are executed within the allocated resources.

Skills Required

1. Should know the languages Kannada/English

2. Market awareness

3. Knowledge of FMCG or Dairy sales

4. Advertising and promotional abilities

5. Good communication skills

Requirements

1. Driving ( Two wheeler with license must)

2. Formal Attire

Location: Bangalore

Salary Package

1. Rs.20,000/-

2. Incentive Based on Performance

3. ESI,PF

4. Travel Allowance

Interested -pepsi.arun@sidsfarm.com - 8838686768