Job Title: Digital Marketing Executive

Job Specifications: 2

Experience: A certificate In Digital Marketing Is a Must

Minimum of f 0-2 years of experience in digital marketing.

have a proven track record of successful digital marketing campaigns.

Education:

Bachelor's degree in marketing, business, or a related field.

Additional certifications in digital marketing are a plus.

Technical Skills:

Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.

Strong knowledge of SEO techniques and best practices.

Familiarity with content management systems (CMS) and website analytics tools.

Digital Marketing Strategies:

Develop and implement effective digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.

Conduct market research and competitor analysis to identify trends and opportunities.

Optimize digital campaigns to maximize ROI and achieve marketing objectives.

Social Media Management:

Manage social media accounts and create engaging content to increase brand visibility and engagement.

Monitor social media trends and implement strategies to leverage them for marketing purposes.

Analyze social media metrics and provide insights for continuous improvement.

Content Marketing:

Create and optimize content for various digital channels, including websites, blogs, social media, email campaigns, etc.

Develop content calendars and ensure consistent messaging across different platforms.

Monitor content performance and make data-driven decisions to improve engagement and conversions.

Email Marketing:

Plan and execute email marketing campaigns to nurture leads and drive conversions.

Segment email lists based on user behavior and demographics for targeted messaging.

Monitor email deliverability, open rates, click-through rates, and other metrics to optimize campaign performance.

Analytics and Reporting:

Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.

Prepare regular reports with actionable insights for management review.

Stay updated with industry trends and best practices in digital marketing.

Communication and Collaboration:

Collaborate with cross-functional teams, including design, content, and development teams, to ensure cohesive digital marketing campaigns.

Communicate effectively with internal stakeholders and external partners/vendors.

Creativity and Innovation:

Stay up-to-date with the latest digital marketing trends, tools, and techniques.

Generate innovative ideas to enhance brand presence and engage the target audience.