About the job

About The Company

Select Brands operates under the umbrella of a multi-brand model, focusing on developing consumer brands across various categories with a digital-first approach. Our target markets include niche segments such as Home & Decor, Personal Care, Grocery Gourmet, and DIY & STEM Toys.

Presently, we have two live brands:

Kyari.co

Robotbanao.com

Key Responsibilities

• Developing and implementing performance marketing strategies and campaigns, overseeing their performance and budget across Meta and Google platforms.
• Planning content creation aligned with revenue targets and budget allocations.
• Monitoring and optimizing key performance indicators (KPIs) such as sessions, click-through rate (CTR), conversion rate, cost per thousand (CPM), cost per click (CPC), return on ad spend (ROAS), and overall budget management.
• Focusing on revenue growth, optimizing conversion rates, managing budgets, analyzing campaign performance, and refining audience targeting and segmentation.
• Providing leadership and guidance to the performance marketing team.
• Communicating effectively with stakeholders to align strategies and goals
• Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance
• Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences
• Manage budgets, bids, and campaign pacing to achieve cost-efficiency and maximize ROI.
• Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance.

KEY KPIS

• ROAS
• CPA
• Conversion Rate
• CTR
• AOV
• ROI by Channel 
• Website Traffic
• Revenue through Acquisition

Key Skills

• 5 years of experience of performance marketing
• Content Planning
• Analytical mindset
• Basic understanding of marketing fundamentals
• Understanding of branding
• Capable enough to judge the creatives
• Min 3 years of experience in D2C as a manager
• Should have managed monthly spends of 70 lacs - 1 cr on META
• Core Expertise in META and Google Ads