Company Overview

Kaiser Industries Limited is a prominent name in the chemical manufacturing industry, specializing in surfactants and specialty chemicals for over 30 years. With advanced production facilities in Haryana, J&K, and Gujarat, the company serves diverse industries such as agrochemicals, paints, cosmetics, and textiles. Boasting a robust in-house R&D capacity and stringent quality assurance, Kaiser Industries is dedicated to innovation and excellence. The headquarters is located in Bahadurgarh, Haryana. For more details, visit Kaiser Industries.

Job Overview

As a Digital Marketing Specialist at Kaiser Industries Limited, you will be stationed in Central Delhi and work full-time in a mid-level capacity. Your role involves harnessing the power of digital platforms to enhance brand visibility and engagement for our diverse chemical manufacturing solutions. With a maximum of 6 years of relevant work experience, you will be part of a team that drives innovative digital strategies to maintain our competitive edge in the market.

Qualifications and Skills

• Expertise in social media management to foster community engagement across various platforms (Mandatory skill).
• Proven experience in content marketing to effectively target and convert audiences (Mandatory skill).
• Strong proficiency in crafting and executing SEO strategies to boost online visibility and reach.
• Familiarity with content management systems for maintaining and optimizing web content.
• Hands-on experience with Google Analytics to track and analyze website performance metrics.
• Advanced knowledge of email marketing automation tools to build and nurture customer relationships.
• Excellent copywriting skills to develop persuasive and compelling content across channels.
• Ability to make informed decisions based on data-driven insights to enhance marketing effectiveness.

Roles and Responsibilities

• Design and implement creative digital marketing campaigns that align with business objectives and enhance brand presence.
• Manage and grow the company's social media presence by curating engaging content and fostering community interaction.
• Work collaboratively with the content team to develop targeted marketing materials for various platforms and audiences.
• Optimize website content and structure to improve search engine rankings and attract more organic traffic.
• Utilize Google Analytics and other analytics tools to monitor campaign performance and make necessary adjustments for improvements.
• Oversee email marketing initiatives, including strategy development, execution, and performance analysis.
• Stay updated with the latest trends in digital marketing and suggest new approaches for enhanced effectiveness.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.