Brand Development:

UNDERSTAND BRAND ARCHITECTURE & BRAND POSITIONING. Understand products offerings and approach of key competitors & aspired-to brands. To constantly engage in market & trend research in the categories we operate within. To work with sales team across the world to increase the distribution base of the brands they manage. Articulate & develop brand guidelines and brand positioning documents – following deep research into the current market dynamics of the brand. Establish a clear plan for the brand & work to roll it out with the sales team.

Brand Management:

• Work closely with sales teams to understand the barriers and blockers to launching the brands in their markets.
• Work on growing & developing key markets.
• Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
• Conduct regular analysis on launched products, to assess by market performance. From this, develop action plans to drive further sales.
• Develop plans for and the roll-out of ATL & BTL campaigns.
• Develop plans for digital marketing.
• Provide assistance on creating presentations for conferences & customer meetings.
• Manage creative production, graphic design, web development.

New Product Development:

• Identify product trends and make recommendations to senior leadership & product development team.
• Provide market insights to new product development teams and participate in the development of products, from conception phase.
• UNDERSTANDING OF PERSONAL CARE INGREDIENTS & EFFICACY
• ENTIRE PROJECT MANAGEMENT FOR NPD / NPU ALONGWITH PRODUCT REENGINEERING IN TUNE WITH GLOBAL TRENDS
• Articulate NPD project scope and objectives to the team & key leadership
• Establish effective working relationships with various sales teams across the world.
• Take overall responsibility for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.

Note - candidate should have extensive experience of cosmetic products.