Company Overview

Suntara Cosmetics Private Limited is the India manufacturing arm of the reputed multinational Scion International LLC group of companies. With 501-1000 employees, Suntara Cosmetics is dedicated to the cosmetics industry. Visit our Scion International LinkedIn page for more information about our group of companies. for more details please login www.scionintl.com

Job Purpose

Brand Manager role with 10+ years of experience in Brand Management and Brand Development. Full-Time position based in Ahmedabad.

Qualifications and Skills

• 10-15 years of experience in Brand Management
• Proven track record in Brand Development
• Strong analytical and strategic thinking skills
• Excellent communication and leadership abilities

Roles and Responsibilities

Brand Strategy:

·        Understand products offerings and approach of key competitors & aspired-to brands.

• To constantly engage in market & trend research in the categories we operate within.
• To work with sales team across the world to increase the distribution base of the brands they manage.
• Articulate & develop brand guidelines, brand strategy and brand positioning documents – following deep research into the current market dynamics of the brand.
• Establish a clear strategy for the brand & work to roll it out with the sales team.

Brand Management:

·        Work to develop a global P&L for the brand.

·        Work with sales team & keep a constant focus on the bottom line of the brand, in various markets.

·        Carry out category management projects to push & widen the distribution of the brand.

·        Work closely with sales teams to understand the barriers and blockers to launching the brands in their markets.

·        Work on growing & developing key markets.

• Train sales teams to become product experts and give them the ammunition required to effectively sell our products.
• Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
• Conduct regular analysis on launched products, to assess by market performance. From this, develop action plans to drive further sales.
• Develop plans for and the roll-out of ATL & BTL campaigns.
• Develop plans for digital marketing.
• Conduct ROI analysis for all campaigns run.
• Provide assistance on creating presentations for conferences & customer meetings.

New Product Development:

• Identify product trends and make recommendations to senior leadership & product development team.
• Provide market insights to new product development teams and participate in the development of products, from conception phase.
• Articulate NPD project scope and objectives to the team & key leadership
• Establish effective working relationships with various sales teams across the world.
• Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.
• Regularly holding NPD and Production teams responsible for delays in production of products.
• Provide regular internal tracking & status reports, ranging from NPD development timelines, to sales data by market for various product launches, to ROMI analysis.
• Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.
• Manage creative production, graphic design, web development.