Company Overview

Sciflare Technologies Pvt Ltd is an IT Services and IT Consulting company headquartered in Chennai, Tamil Nadu. With over 10 years of experience, our team of 30+ young geeks specializes in Mobile & Web Application Development, SaaS Products, Cloud Solutions, Fantasy Sport Development, and Blockchain Implementation. We have successfully served notable clients like Cisco, HDFC life, Eros Digital Home UAE, and more. Our proven track record showcases our expertise in delivering the best User Experience (UX) and User Interfaces.

Job Overview

Sciflare Technologies Pvt Ltd is looking for a Senior Digital Marketing Lead to join our dynamic team in Chennai. In this full-time role, you will spearhead our digital marketing strategies, aiming to enhance our online presence and drive growth. Your deep understanding of SEO, PPC, and Email Marketing will be crucial for the success of our marketing campaigns.

Qualifications and Skills

• Proficiency in SEO Strategy (Mandatory skill)
• Experience in managing PPC Campaigns (Mandatory skill)
• Expertise in Email Marketing (Mandatory skill)
• Solid understanding of Social Media Marketing strategies and tools
• Ability to create and manage Content Marketing campaigns
• Strong analytical skills, with experience in Data Analytics and interpreting complex data
• Knowledge of Conversion Rate Optimization techniques
• Experience with Marketing Automation platforms and workflows

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels
• Optimize website content to improve search engine rankings
• Plan, execute, and oversee PPC campaigns to maximize ROI
• Design and send out targeted email marketing campaigns to engage and retain customers
• Manage and grow the company's presence on social media platforms
• Analyze marketing data and metrics to measure performance and make data-driven decisions
• Collaborate with the content team to ensure consistent and high-quality content delivery
• Lead marketing automation initiatives to streamline and enhance marketing workflows