About the Role

We are seeking an experienced Social Content Strategist to execute the social media strategy. As a consumer-focused platform, we're looking for someone with a strong track record in growing social channels. You will play a critical role in building world-class user experiences for consumers in India and globally, focusing on chat and conversational UI. Experience with AI products or chat-based interfaces is a significant advantage, as it will help in crafting innovative, user-centric designs.

Location: Gurgaon (In-Office)

Key Responsibilities:

● Conceptualize content ideas that resonate with the brand's communication and ideology.

● Study and execute emerging social media trends to build following and engagement.

● Manage and execute social media content calendar for Instagram, Facebook, YouTube, Telegram, ShareChat, etc.

● Create video content i.e., reels for social media and performance ads. You will have help for this.

● Own the following metrics - follower growth, engagement i.e., likes, views, & shares, and deliver on the aligned targets.

● Strategize and execute campaigns with relevant influencers to amplify brand awareness.

● Create mood boards and execute photo and video shoots with freelance photographers/videographers for digital assets.

● Implement tools to track and analyze social media performance to understand what is working /not working.

● Lead collaboration and execution of offline pop-up events in places like Flea Markets, Co-Working Spaces, etc.

Qualifications:

● Bachelor's degree or equivalent

● 5+ years of work experience handling social media and content creation

● Previous experience working with a consumer brand is a big plus

● Ability to think creatively and act fast

● Ability to multi-task, prioritize, and manage time effectively

● Possesses communication, collaboration, and problem-solving skills

● Has an understanding of software for pictures and videos

● Has comfort in creating content on the phone

What We Offer

● Play a key role in shaping a product that leverages cutting-edge AI technology to enhance user experiences for consumers in India and globally.

● Work with a team committed to innovation and excellence in design.